CANTIGNY GOLF SELECTS ADVERTISING PARTNER Two by Four Chosen to Create Advertising for Suburban Golf Course

June 25, 2004 -- Cantigny Golf of Wheaton, Illinois has enlisted Chicago advertising agency Two by Four to create and develop a new advertising campaign.

The campaign will target frequent and leisurely golfers through television, radio and print advertising to increase the number of rounds being played at Cantigny. Two by Four will position Cantigny as both a championship level course that is challenging to play and as an affordable country club like experience. The ads will be incorporated into an existing media schedule on CLTV, ESPN, TNT, USA, and WGN radio, plus several golf publications and local newspaper.

Situated on the estate of former Chicago Tribune publisher Robert R. McCormick, the courses are intermingled amongst twelve lakes, two creeks, plenty of trees and flowers, and over 70 sand bunkers. Golfers may select their course by combining two of the three nine-hole layouts. Since its opening, Cantigny has been consistently rated as a "Top Public Course" by magazines such as Golf Digest, Golf Magazine, and Travel and Leisure Golf. Cantigny opened in 1989 fulfilling a pledge in Colonel McCormick's will promising his estate would "serve as a source of recreation, instruction, and welfare for the people of the state of Illinois."

"Two by Four has demonstrated exceptional creativity in their work," said Mike Jones, Cantigny head golf professional. "We look forward to working with everyone at Two by Four and are confident they will do a tremendous job for us."

"We are very excited about working with Cantigny," said David Stevenson, Two by Four president and creative director. "There is an obvious pride taken in the grounds at Cantigny as well as a level of service not commonly seen at public courses. We look forward to making people aware of these beautiful facilities and giving Cantigny the recognition it deserves."

About Two by Four
Two by Four is a full-service advertising agency that creates and executes strategic and creative marketing communications for its clients. Two by Four offers clients advertising, design, promotions and media all under one roof. By providing clients with integrated services, Two by Four achieves not only efficiencies of scale, but also outstanding creative work consistent across all mediums.
Contact Pat Sheehy, Director of Business Development, 312 382 0100

About Cantigny
The professionals at Cantigny realize that there is more to a great golf experience than great golf. At Cantigny, golfers feel welcome and appreciated as they are treated to a level of service unlike any other. An award winning golf shop, a complete practice and learning center, a full service restaurant and lounge, a composition clay tennis courts and the 9-hole Cantigny Youth Links make Cantigny one of the best public golf course experiences in the country.

Contact Mike Jones, Head Golf Professional, 630 260 8191





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